This Privacy Policy explains how Devi Flowers (“Devi Flowers”, “we”, “us”, “our”) collects,
uses, shares and protects your information when you use our mobile applications (the Customer,
Delivery Partner and Partner apps), our website and related services (together, the “Services”).
By using the Services you agree to the practices described here.
In short: we collect only what we need to deliver your orders, run Maali bookings and keep
the platform safe. We do not sell your personal data. You can request deletion of your account and
data at any time from the Delete your account page.
1. Information we collect
Information you give us
- Account details — your mobile phone number (used to sign in via OTP), and optionally your
name, email address and profile photo.
- Addresses — delivery/service addresses you save, including a label, address lines, a map
location and any delivery instructions.
- Orders & bookings — the products you buy, Maali services you book, slots, notes to the
rider or Maali, and order history.
- Support messages — anything you send us when you contact support or rate an order or Maali.
- Partner & rider details — if you register as a nursery, nursery staff, Maali or delivery
partner, the business and KYC information needed for onboarding and payouts.
Information collected automatically
- Device & app data — device model, operating system, app version, language, and a push
notification token so we can send you order updates.
- Usage data — how you interact with the app, and diagnostic/crash reports to help us fix bugs.
- Approximate & precise location — see Location data below.
2. How we use information
We use your information to:
- Create and secure your account and sign you in with a one-time password (OTP).
- Show nearby nurseries and plants, process your orders and Maali bookings, and arrange delivery.
- Provide live tracking, delivery and job-start OTPs, and ETAs.
- Send transactional updates about your orders, bookings, payments and account (by push
notification, WhatsApp and email).
- Handle payments, refunds and partner payouts.
- Provide customer support and resolve disputes.
- Keep the platform safe, prevent fraud and abuse, and meet legal and accounting obligations.
- Improve our Services through analytics and crash diagnostics.
3. Location data
Location is central to a delivery service. We use it to show nurseries near you, estimate delivery
distance and time, and let you track your rider or Maali on a map.
- Customers: we use the location you set for an address, and — with your permission — your
device’s current location to help you set an address or find nearby sellers.
- Delivery partners & Maalis: while you are online or on an active job, the app shares your
device location so customers and our dispatch team can track the order in real time. Location
sharing stops when you go offline or complete the job.
You can control location permission at any time in your device settings. Turning it off may limit
features such as nearby discovery and live tracking.
4. How we share information
We do not sell your personal information. We share it only as needed to run the Services:
- With nurseries, riders and Maalis — the details needed to fulfil your order or booking,
such as your delivery address, contact for the drop-off, and order contents.
- With service providers who process data on our behalf under contract, including:
Firebase (Google) for OTP login, push notifications and crash reporting; Razorpay for payments;
Google Maps Platform for addresses, distances and navigation; the Meta WhatsApp Cloud API and our
email provider for notifications; and cloud hosting and storage providers.
- For legal reasons — to comply with law, enforce our terms, or protect the rights, safety
and property of our users and the platform.
- In a business transfer — if Devi Flowers is involved in a merger, acquisition or sale of
assets, your information may be transferred as part of that transaction.
5. Payments
Payments are processed by our payment partner, Razorpay. We do not store your full card
numbers or banking credentials on our servers. Payment processing is subject to Razorpay’s own
privacy policy and terms.
6. Data retention
We keep your personal information for as long as your account is active or as needed to provide the
Services. After you delete your account we remove or anonymise your personal details (see
Account & data deletion), but we may retain certain records — such as order
and transaction history in anonymised form — for as long as required to meet tax, accounting,
legal and fraud-prevention obligations.
7. Your rights & choices
- Access & update — view and edit your profile, addresses and saved details in the app.
- Notifications — manage push, WhatsApp and email preferences in the app and your device.
- Location — control location permission in your device settings.
- Deletion — request deletion of your account and associated data at any time.
To exercise any of these rights, use the in-app options or contact us at
support@deviflowers.in.
8. Account & data deletion
You can delete your account and personal data at any time. There are two ways:
- In the app — go to Profile → Account → Delete account and confirm.
- On the web — submit a request on our Delete your account page.
When your account is deleted, we anonymise the personal information tied to it — including your name,
email, phone number, profile photo and sign-in identifiers — remove your saved devices, and
deactivate your saved addresses. See the deletion page for exactly what is removed and what is kept.
9. Security
We protect your data with encryption in transit (HTTPS), access controls, short-lived sign-in
sessions and other safeguards. No method of transmission or storage is completely secure, but we work
to protect your information and continually improve our safeguards.
10. Children
The Services are not directed to children under 18, and we do not knowingly collect their personal
information. If you believe a child has provided us data, please contact us and we will remove it.
11. Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version here with a new
“Last updated” date, and, where appropriate, notify you in the app. Your continued use of the Services
after changes take effect means you accept the updated policy.
If you have questions about this policy or your data, contact us at:
Devi Flowers
Email: support@deviflowers.in
Website: deviflowers.in
